About DGL

DGL Creative was set up in May 2012 by me, David (George) Laird.

Working from my home studio in Northamptonshire, the work I undertake is incredibly varied. One day I can be developing a website for a business start-up or creating a movie poster for the latest British blockbuster, the next I am launching a new business or collaborating with other like-minded people on various projects.

Whatever the job, I aim to combine award-winning creativity and business knowledge with intelligent strategy and cutting-edge technology to get your brands (and mine) noticed as well as improving your bottom line. This can be done through devising a marketing strategy or developing a new website, branding and logo creation or the exciting world of animation and visual effects.

My motivation behind setting up DGL Creative was to offer my 18 years of experience to businesses all over the UK and help them catapult their brand to the next level, as well as forming a hub for my own exciting projects.

That is what I believe I have done and will continue to keep doing.

Achievements and Awards

  • my greatest creations
  • a list of my gongs
  • uk's first motion poster
  • my businesses to date
  • 3 peaks challenge
  • 6 page article on DGL
  • international design award
  • trio of business awards
  • my crowdfunding campaign
  • exiting the corby awards
  • tripadvisor rankings
  • charity skydive for Lakeland's
  • my greatest creations

    My proudest moments and by far my greatest creations are my two sons, Jake and Lewis. Born a year apart in 2014 and 2015, these two little beauts make me and their mum proud every day.

    One thing I’ve learned in the world of design and business is not to take things on face value and despite their angelic appearance, these two are WILD!!

  • a list of my gongs

    Naturally I’m proud of my work. Never more so than when it has been recognised by others.

    Awards are not my ultimate goal, but they act as an indicator of the effectiveness and creativity of the work I do. Here is a list of gongs since it all began back in 2012:

    • Golden Web Awards 2012 (best website design)
    • Design Firms Awards 2013 (most creative website)
    • Northamptonshire Business Awards 2013 (best new business)
    • Northamptonshire Business Awards 2013 (Carlsberg Choice Award)
    • International Design Awards 2014 (honourable mention)
    • Cool Home Pages (best website design)
    • Northamptonshire Business Awards 2016 (best marketing campaign)
    • Northamptonshire Business Awards 2016 (innovation and technology award)

  • uk's first motion poster

    In 2015 I worked alongside Producer Jonathan Sothcott and actor Danny Dyer to create the UK’s very first ‘motion poster’. A motion poster is common in Hollywood movie marketing and is effectively a moving, living poster. These are used by most Blockbuster movies now to promote their films online and we wanted to do something equally as cool for the release of British revenge flick ‘Vendetta’. The finished motion poster had some great reviews from reputable media sources like The Sun newspaper and GQ magazine and the film went on to become the biggest selling DVD over the Christmas period of 2015. A sequel is now in progress.

    The project went on to win us a sparkly new award for innovation and technology.

  • my businesses to date

    As a self taught designer and entrepreneur, I’ve now got a growing portfolio of businesses under my belt and aim to add at least two to the portfolio each year as well as looking for exciting projects to invest in.

    BUSINESS TIMELINE:
    2004 – Left my job as a Junior Designer
    2004 – Started freelance designing
    2004 – Launched an Ebay company selling Art
    2011 – Sold my Ebay art business
    2012 – Launched DGL Creative
    2013 – Launched Corby Awards
    2014 – Launched Picnic Lounge restaurant
    2015 – Restyled Picnic Lounge into a cocktail bar called Malt + Bass
    2016 – Sold Corby Awards Business
    2016 – Launched Trapp’d in Corby
    2017 – Launched VW Glamper Vans
    2017 – Opened Second Trapp’d venue in Northampton

    IN THE PIPELINE:
    2017 – Third Trappd venue to launch in Peterborough
    2018 – A top secret project in advanced stages of planning

  • 3 peaks challenge

    In 2014 I agreed to participate in an epic fund raising challenge for local charity Lakelands Hospice. Little did I know that this was going to be the most physically and mentally demanding challenge I have ever took part in (to date), but one that I am so glad I agreed to. The challenge was to climb to the summit of the three biggest mountains in the UK: Ben Nevis, Scaffell Pike and Mount Snowden, and to achieve all three within 24 hours.

    We managed to raise an impressive £2061 for a great cause but it wasn’t without some blood, sweat and tears.
    Nothing will stay in the memory longer than being at the top of Ben Nevis in the pitch black and not being able to find our way back down!!

  • 6 page article on DGL

    In 2014 I was asked by FilmMaker magazine to take part in an interview for their latest issue to showcase the work I do behind the scenes in the British Film Industry. The printed edition, featured a 6 page article all about my work and efforts in helping British film makers market their movies without the need for mega budgets.

    Studio quality artwork without the studio price tag was my quote for this article.

  • international design award

    I was commissioned back in 2013 to come up with an inspirational design to pay tribute to legendary actor ‘James Gandolfini’ who died in June that year. Being a huge fan of his work in ‘The Sopranos’ I used his character from that TV series as the concept for this artwork. The design was well received and went onto gain me an honourable mention at the International Design Awards in Los Angeles in 2014.

  • trio of business awards

    Since the origination of DGL Creative back in 2012, the company has gone onto receive a number of accolades from the Northamptonshire Business Excellence Awards. Our first back in 2013 was the winner of ‘Best New Business’ presented to us by Eastenders actor Nitin Ganatra (Masood). A year later we picked up a gong for ‘Small Business of the Year’.

    In 2015 DGL collected a trio of awards at the annual ceremony, presented by English rugby legend Rory Underwood for the following:
    • Best Marketing Campaign
    • Innovation and Technology
    • Winner of Winners Award

    It is always nice to be recognised for your efforts, hopefully there will be more to come in future.

  • my crowdfunding campaign

    As a huge fan of Kickstarter.com and a keen backer to exciting new projects, I wanted to learn more about the platform and the process of crowdfunding. I decided to create an art project to pitch on Kickstarter to seek funding for some limited edition prints which I had been working on and in 2015 – ‘4 Decade of Cinema’ was born!
    4 Decades of Cinema was an idea I had to pay tribute to my favourite movies throughout the decades with some minimalistic, contemporary designs. The project went live in January 2015 and reached its goal in less than a week and went on to almost double its funding percentage.

    I am working on a new project to launch on the platform later in 2017, watch this space.

  • exiting the corby awards

    The Corby Awards was a concept I created back in 2012. The idea was to award outstanding and high performing local businesses and business people with a meaningful accolade. The awards went from strength to strength and the annual event is now a sell out each year and great way of connecting local businesses. I sold the business in 2016 to a local company to focus on new ventures.

    Last years event in the hands of the new owners was a huge success. Long may it continue.

  • tripadvisor rankings

    Very proud to see my newest business TRAPP’D sitting at number one in the Tripadvisor rankings as the top thing to do in Corby and the top fun thing to do in the whole of Northamptonshire.

    To date we have not received a review less than 4 stars for the company and it’s pleasing to hear of people enjoying their experience at TRAPP’D and we hope the Northampton branch can top this success.

  • charity skydive for Lakeland's

    In 2012 I took part in my first ever charity sky dive for my favourite local charity ‘Lakelands Hospice’. Wow, what an experience!

    If you haven’t yet experienced a sky dive, Lakelands do this fundraising event once a year so get over to their website, contact Paul and get involved. Put your fears and doubts to one side as this truly is an unforgettable experience that everyone should try at least once in their life.

  • my greatest creations
  • a list of my gongs
  • uk's first motion poster
  • my businesses to date
  • 3 peaks challenge
  • 6 page article on DGL
  • international design award
  • trio of business awards
  • my crowdfunding campaign
  • exiting the corby awards
  • tripadvisor rankings
  • charity skydive for Lakeland's